Database Marketing

Data-driven decisions drive smart growth of niche publications. Data-driven decisions drive data-driven results.

Marketing efforts are being evaluated by the CMO and other C-Level Executives more closely than ever. Marketers are under increasing pressure to use data to:

  1. Provide insight into where and how to find the best new prospects;
  2. Attract prospects and convert them into new customers; and
  3. Grow their sales and bottom-line results.

Do you know how to create, grow and manage a database for your company? What tools will you need to obtain more customers and grow sales? Data is the key. While every Marketing effort has a list, the creative and the offer, smart Marketers know that the most important of these is the list. You can send the best creative and have the most compelling offer, but if the recipients of your message are not interested, or you don’t have any insight into their lifestyle or purchasing habits, you are wasting time and money. Database Marketing and Analytics is the best way to EMPOWER YOU, the Marketing practitioner, and provide actionable information to upper management.

We are proficient and effective at using the Marketing tools to help you. Whether it’s a Direct Mail campaign, an email Marketing program, or an Integrated Marketing effort, we can help you. We can advise you on the best strategy, and help you build and implement it. From concept through analysis through production, we will be there to help you through it, help you build and implement it. From concept through analysis through production, we will be there to help you through it.