Walsh Media Solutions brings 33 years of industry experience to the table. In that time, the magazine publishing business has changed inexorably. Whereas there used to be about 1,000 consumer magazines on the shelves at newsstands, now there are over 4,000 titles vying for consumers’ attention, in about the same space.
Newsstand sellthrough efficiencies have plunged, and wholesaler consolidation has made it more difficult for small publishers to navigate the waters and succeed in this challenging environment.
The magazine industry is alive and growing, and the good news is that niche publications are driving that growth.